About

Serving communities by Scaling Health Innovations

Entretal is a commercial advisory platform focused on supporting HealthTech, MedTech, and life science ventures with commercialization strategy, market expansion, and healthcare ecosystem engagement across MENA region and North America.

Why we exist
"We exist because market expansion in healthcare is genuinely hard. Regulatory environments differ. Procurement processes are opaque. Clinical adoption pathways vary by region. And the cost of getting it wrong — in time, capital, and credibility — is high."

Entretal was built to change that equation. We bring the networks, the methodology, and the commercial discipline to make expansion not just possible, but predictable.

How we work

Our principles

Outcomes over activity

We measure success by commercial results — market access secured, revenue accelerated, partnerships that compound.

Ecosystem-first thinking

Every market has its own logic. We ground every strategy in how healthcare actually works in that ecosystem.

Execution alongside advice

We don't just hand over a strategy deck. We work alongside you to implement it.

Long-term relationships

Our best work happens when we're a trusted partner over multiple years, not a one-time engagement.

TEAM

working with practitioners, not consultants.

ENTRETAL's team brings direct experience in HealthTech & MedTech ventures across MENA and North America — having built commercial operations, navigated regulatory environments, and closed partnerships in both regions.

HA

Hasan Abdallah

Founder/Managing Director

Hasan is a HealthTech and MedTech commercialization executive with 15+ years of experience spanning medical technology, healthcare business development, strategic partnerships, and international market expansion across GCC, Middle East, and United States. He holds a Master of Science in Technology Commercialization from The University of Texas at Austin and completed executive education in Advanced Business Strategy at Harvard University.

MK

Mirey Karavetian

Advisor — Nutrition HealthTech

PhD, is a nutrition scientist, clinical dietitian, GLP-1 weight loss management expert, and health tech entrepreneur working across Canada and UAE. Her work focuses on GLP-1 patient journeys, evidence-based nutrition, digital health, and translating clinical science into practical tools for healthcare professionals and patients. She has authored 45 peer-reviewed publications in nutrition. Founder of Myla Health (www.mylahealth.ca), A GLP-1 companion for women.

Why Entretal

Operator-led model

Our team has built and run commercial operations in the markets we advise on — not just studied them.

Dual-market expertise

We operate fluently across MENA and North American healthcare ecosystems, bridging the gap that most advisors can't.

Results-driven mindset

Every engagement is structured around measurable commercial outcomes, not billable hours.